Our Story

The company began at the height of an economic crash that left many industries devastated and people’s wallets a bit lighter. We, too, were not spared. With a severance check in hand and the commitment to never have to depend on the government for an unemployment check, we spent the money on an industry that was starving for a great product that is completely made and manufactured in the USA at price that is actually reasonable. The risk was great as we faced fierce competition, but we went forward with the idea that, like us, people deserved and would appreciate a company not based on greed and massive profits, but one based on humble beginnings with an understanding of financial worries. After seeing this market flooded with pomade and hair care companies dying to take as much of people’s money as possible – hiding behind a false idea that what they were making was worth a big budget of what people were looking to spend – we decided to create and develop a great product at a great price that seems almost impossible in comparison. We wanted something that we could sell to barbers and stylists around the world that would support them in a way where they would be making more profit than we actually would be by simply carrying our product at their shop. This is our way of trying to help keep the tradition of barbering alive. We feel it is wrong to charge someone more for what they put in their hair than what their haircut actually costs; to think otherwise would undermine the ability and true talent of the barbering craft. We are humbled by the great generosity, support, and understanding that we receive from our peers because of our business model and practices and hope that it will carry us further to spread the wealth to anyone that is willing to use our product.

Keep more money in your pocket. Invest in a company that is not about the fake glamour of life and instead in one that looks to be honest and equal.

Awesome scent, great holds for all hair types, incredible price, and great service! Join the resistance.

The first Suavecito Pomade and Aftershave were sold label less, money was tight and labels were expensive! This picture was taken on a AT&T pay-as-go cellphone with curved sheet of paper as the background!

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4 Responses to “Our Story”

  1. Andrew Seltun January 3, 2012 at 04:23 #

    I am a soon to be barber,6 months into barbering school..been cutting since i was 14,I use your product on myself and my clients..they love it,I love it..great scent,holds the hair just right ! And washes out so well,unlike those other pomades that take several washes..just want to say I’m very pleased with your product keep em coming! Keep the tradition alive !!

    • Suavecito, Inc. January 3, 2012 at 04:31 #

      Andrew, thanks for the kind words!!! Keep cutting those hairs man and shoot us an email when you are out of barber college!

      • Andrew Seltun January 3, 2012 at 04:57 #

        I definetly will,you guys take care !

  2. drake April 12, 2012 at 09:05 #

    awesome. i stumbled across your product and loved it. found it in victorville. i use to use products from costa mesa and the city of orange when i lived there. after reading what you guys are all about, i will not use anything else. keep it up.

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